Q. I've noticed that a number of discount airlines have included on their online booking search results such statements as "one ticket left at this price!" next to the fare price. While I've seen that prices actually do go up after that one ticket is bought, I'm wondering how believable is this statement? Does it necessarily mean the price won't go any lower in the future? Is this all a marketing ploy to get you to buy a ticket as soon a possible?
A. We’ve also noticed this, and we think it’s a legitimate warning. Airlines sell only a certain number of seats at their lowest fares at any given moment. However, this doesn’t mean that they won’t open up more seats at the same fare later on, or that they won’t lower the fare on a route to an even lower price the next day. Fares and seat availability at the lowest fares are in constant flux. The best way to nab a deal is to sign up for free low fare alerts from the many web sites offering this service.
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