WOW Air claims that purple is the new black with its Purple Friday Sale. Nonstop flights to Iceland have dropped down to just $69 one-way and connecting flights to Europe are starting at $99 one-way. Return flights are priced slightly higher, with roundtrip flights as low as $169 roundtrip.

This sale is discounting travel from Boston (BOS), Pittsburgh (PIT), Chicago (ORD), St. Louis (STL), Los Angeles (LAX), Toronto (YYZ), and Montreal (YUL) to Reykjavik (KEF), Amsterdam (AMS), Brussels (BRU), Dublin (DUB), Frankfurt (FRA), and London (LGW).

The travel period for the discounted one-way flights is through April 10, 2019, but not every date will have the lowest fare available and peak holiday travel is excluded on all routes. The cheapest return flights vary on each route. Most of the lowest available return flights do not go past early March travel. Click on the fare details below for more info.

The sale is advertised to expire on Sunday, November 25, 2018. However, WOW Air is stating that it is limited to 3000 seats and the sale fares may sell out at any time.

A sample of fares include:

Boston to Reykjavik $169 roundtrip, nonstop

Chicago to Reykjavik $169 roundtrip, nonstop

Pittsburgh to Reykjavik $179 roundtrip, nonstop

St. Louis to Reykjavik $189 roundtrip, nonstop

Los Angeles to Reykjavik $199 roundtrip, nonstop

Toronto to Reykjavik $229 CAD roundtrip, nonstop ($173 USD)

Montreal to Reykjavik $249 CAD roundtrip, nonstop ($188 USD)

Boston to Amsterdam $249 roundtrip

Pittsburgh to Dublin $249 roundtrip

Montreal to Dublin $379 CAD roundtrip ($287 USD)

Toronto to Brussels $379 CAD roundtrip ($287 USD)

Chicago to London $289 roundtrip

St. Louis to Amsterdam $289 roundtrip

Los Angeles to Frankfurt $339 roundtrip

You'll find other low fares to Iceland from all WOW Air cities as well as connecting flights to Europe starting at $99 one-way.

For more deals to Iceland, have a look at all of our fares on all airlines to Reykjavik (KEF). And for more deals to Europe, check out our Europe Flight Deals page.

WOW basic fares only include one small personal item (small backpack, large purse, etc.) up to 22 lbs. You can add a larger carry-on bag for $45-$55 each way or a checked bag for $55-$70 each way.

As an example booking, I found seats departing Chicago ORD on Saturday, December 1, returning from Reykjavik KEF on Friday, December 7, for $169 roundtrip.

Need a room in Reykjavik? Here's what's available for the above dates on Hotelwatchdog.

All products and services mentioned on Airfarewatchdog are independently selected by our team of expert travelers. If you buy something through our links, we may earn an affiliate commission.

More Stories You'll Love is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to