JetBlue is offering $14 each way transcontinental fares, plus a $14 SFO/Long Beach deal, but only on their own Web site and only for travel a short period in April. Not available on: Kayak, Travelocity, Expedia, Orbitz; not tracked by automated fare comparison systems powered by ATPCO. No doubt we'll see more guerilla marketing techniques like this in coming months.
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