Well, there goes another one. Canadian and UK based Zoom Airlines has ceased operations as of today, after having filed for insolvency. Said Zoom founders Hugh and John Boyle, "The price of oil resulted in our fuel bill jumping by nearly $50 million in one year and we could not recover that from passengers who had already booked their flights."

Seems like only yesterday we were waiting for Zoom's final go ahead from the DOT to set up service between JFK and London Gatwick! Sigh.

Both British Airways and Virgin Atlantic are offering discounted fares to stranded Zoom passengers, and Flyzoom.com has listed (in addition to an apology) other carriers which service Zoom's routes, such as Air Transat, Air Canada, Air France, Fly Globespan, Canadian Affair, British Airways, Air New Zealand, Alitalia, and American Airlines.