Airline learns from Domino's Pizza

When the product or service you've paid for than satisfactory, it's normal to expect compensation in some form or another. Say, for example, your pizza isn't delivered in 30 minutes or less? It's free! And now at least one airline is finally taking a tip from the pizza biz. Should Alaska Airlines take longer than 25 minutes to deliver your belongings to baggage claim, you'll receive a $25 voucher for future travel on either Alaska or Horizon Airlines or 2,500 frequent flyer miles. How can they afford to keep this promise? Well, they've also announced plans to charge $15 for the first checked bag, and $25 for second checked bags. Both changes go into effect July 7.

Will we see other carriers scrambling to offer vouchers for slow baggage service? Eh, we're going to guess no on that one. But wake us when they start giving away complimentary two-liters and cheesy bread in coach, mmkay?