Ultimatefares Scam?

Q. I booked a flight yesterday for my wife and I, through ultimatefares.com off of one of the google ads on your site, and it was booked wrong. I tried calling the company but no answer. They also booked my return flight returning 1 day later than I had requested. This sounds like a scam to me, I don’t know if you can help with this or not.

A. Sorry to hear about your problems. There are indeed some shady operators out there; I'm not sure if Ultimate is one of them, but you might want to keep an eye on this travel fraud discussion forum. It could be that they just made a mistake. They claim to be members of the BBB and ASTA, the American Society of Travel Agents which, if true, should afford some protection in case of a dispute.

I would immediately call your credit card company and contest the charges.

I have contacted google about previous sites that advertised on Airfarewatchdog that have been mentioned in scam reports, such as supertickets.us, which also goes under several other URLs. Google seems unconcerned, and I have just written to their legal department to try to arouse some interest. These sites also run and make money off of their own google adsense ads, which I find troubling.